Lynxor Consulting
Digital Marketing for the Hospitality industry - We are based in Sydney, Melbourne & Geneva
DATA MINING, CONSUMER PROFILES & MARKET GAP ANALYSES
Services
DIGITAL MARKETING SOCIAL MEDIA AND PROMOTION
- Marketing Automation
- Anticipate customers' explicit and implied needs such as products, custom loyalty programs, custom communication and align our services to their consumption appetite.
- Import Database into Exact Target or MailChimp, setting customer attributes & running automation emails.
- Link Google Analytics Acquisition tools to Exact Target.
- Segmentation of the market. Custom emails, Welcome/Winback emails, Services Reviews, Improve use of database & data mining.
- Marketing Campaign strategies & Market Gap Analyses
- Market Studies, Market Intelligence, Competition Analyses, Reports & Forecast.
- A/B Testing. Conversion Optimisation Analysis via Exact Target & Google Analytics w/ Virtual representation. Excel Data mining & correlation.
- Monthly trends reports. Integrating web analytics with other marketing solution to get a holistic customer picture.
- Analyse how customer come to the website and how they interact with the content and services. This work leads to improve content, services and searches.
- Traffic sources deep analyses.
- Landing pages & navigation drop off, understand how the customer react & navigate on your website.
- Creative solutions for online interactivity, branding, logo design and increased visibility online
- Social Media by directing a copy writer. Select all relevant media and articulate Social Media & Blog strategies, articles, shares, market segmentation & advertising.
- Plan marketing campaigns 1 month in advance and optimize every channels for marketing campaigns.
- Sales & promotion ideas
- Advise on partnerships to increase sales.
- Providing recommendations for all the digital channels.
- Online marketing management